But it also coincides with who’s buying these progressive adult beverages, right? I looked at all the consumer data, and women are pretty underrepresented and underserved in alcohol. When you decided to go into this business, were you gearing it toward Bravo’s built-in audience?Ĭooke: It’s less about Bravo’s built-in audience it’s really today’s consumer. The entrepreneurial trio talked to the Cut about reality-TV stigma, their booming merch line, and using their Bravo platform to create a business that can stand on its own.
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The couple was soon joined by Radke, who now holds the position of vice-president of sales he and Batula have both quit their day jobs to join Loverboy full time.Īvailable in nearly 15 states, on the shelves of retailers like Whole Foods and Target (and with a social following greater than its competitor Truly’s), the brand has transcended the Bravo fandom, meaning someone with a Hibiscus Pom Loverboy in their hand may not even be privy to the latest fight its founder got into with his Hamptons housemate.
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The past three seasons have documented Loverboy’s inception by Cooke and Batula, who, after noticing the free exposure they were giving other alcohol brands, set out to make a drink of their own that was tastier than a hard seltzer but healthier than a Twisted Tea. The sparkling hard tea comes from Summer House’s Kyle Cooke, Amanda Batula, and Carl Radke, who have been putting their drunken weekend antics in the Hamptons on display for five seasons now.
Launching a brand has become such a common trope that the network has taken note and, after Frankel sold her company for a reported $100 million, now includes a “Bethenny clause” in contracts that cuts Bravo in on a brand’s success.Īlthough few of these products break through the Bravo bubble and into the mainstream the way Frankel’s Skinnygirl has, Loverboy is joining those exclusive ranks. Or, famously, SHE by Shereé, which viewers saw go from a “fashion show with no fashions” in season one of The Real Housewives of Atlanta to phantom “joggers” set to be released in “September, spring, summer” in season ten.Įven so, Bravo fans will flock to get their hands on the novelty of Karen Huger’s La’Dame perfume or a Brooks Marks tracksuit - wearing them the way an NFL fan wears a jersey. Not to mention the flops, like Teresa Giudice’s short-lived peach sparkling wine, Fabellini, cases of which are surely somewhere in a Paterson, New Jersey, warehouse, seeping into our water supply. Viewers have seen (and bought) it all, from Craig Conover’s pillows ( Southern Charm) to Hannah Ferrier’s insect-repellent fans ( Below Deck Mediterranean). Whatever type of drink you are craving, Loverboy has you covered.Photo-Illustration: The Cut Photos: Getty Images Loverboyįrom Sonja Morgan’s toaster oven to Bethenny Frankel’s Skinnygirl, launching a brand has become a rite of passage for Bravolebrities. The hard teas are the ideal drink for a family barbeque, while the spritzes are well suited for a fun night with friends. Summer House stars Kyle and Amanda have worked hard over the few years to get Loverboy in the hands of Americans who drink. The brand can be found in stores in seven different states, and they also offer delivery to 44 states. The newest flavor was so popular that it sold out in five days on the company's official website. Loverboy recently came out with the newest spritz flavor, espresso martini kissed with vanilla, in April 2021. These three flavors also come in a variety pack, so you don't have to decide to get one flavor over the other. Some of their flavors include mango peach kissed with chili pepper, passion fruit guava kissed with honeysuckle, and blueberry lemon kissed with basil.
They came out with a new line of spritzes in April 2020 amind the COVID-19 pandemic. Besides the sparkling hard teas, Kyle and Amanda also added cocktail spritzes to their line. At this point, Loverboy has grown significantly since it launched in 2019.
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